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        Dirty Politics: Deception, Distraction, and DemocracyAmericans in recent years have become thoroughly disenchanted with our political campaigns, especially with campaign advertising and speeches. Each year, as November approaches, we are bombarded with visceral appeals that bypass substance, that drape candidates in the American flag but tell us nothing about what they’ll do if elected, that flood us with images of PT-109 or Willie Horton, while significant issues–such as Kennedy’s Addison’s Disease or the looming S&L catastrophe–are left unexamined. And the press–the supposed safeguard of democracy–focuses on campaign strategy over campaign substance, leaving us to decide where the truth lies.
In Dirty Politics, campaign analyst Kathleen Hall Jamieson provides an eye-opening look at political ads and speeches, showing us how to read, listen to, and watch political campaigns. Jamieson provides a sophisticated (and often humorous) analysis of advertising technique, describing how television ads use soft focus, slow motion, lyrical or patriotic music (Reagan used “I’m Proud to be an American”) to place a candidate in a positive light, or quick cuts, black and white, videotape, and ominous music (for instance, the theme from “Jaws”) to portray the opposition. She shows how ads sometimes mimic news spots to add authenticity (Edwin Edwards, in his race against David Duke, actually used former NBC correspondent Peter Hackis, who would begin an ad saying “This is Peter Hackis in Baton Rouge”). And Jamieson points out that consultants create inflammatory ads hoping that the major networks will pick them up and run them as news, giving the ad millions of dollars of free air time. The most striking example would be the Willie Horton ad, which the press aired repeatedly (as an example of negative advertising) long after the ad had ceased running. (In fact, it never ran on the major networks as an ad, only as news.)
From a colorful, compact history of negative campaigning from Eisenhower to the present, to an in-depth commentary on the Willie Horton ads, to an up-to-the-minute analysis of the Duke-Edwards campaign in Louisiana, Dirty Politics is both a fascinating look at underhanded campaigning as well as a compelling argument for fair, accurate, and substantive campaigns. It is a book that all voters should read before they vote again.

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This book is badly written. by
Upon entering 1oth grade Honors Government and Economy, I was forced to read this book to enhance my summer project. Throughout reading this book I came to the conclusion that this was a poorly written book. Although Kathleen Hall Jamieson’s book contains good thoughts, she uses an over-exceedingly amount of adjectives in the process of communicating her philosophies. However, despite my distaste for her writing, Kathleen Hall Jamieson’s book, “Dirty Politics”, contains valuable information and is a decent book for someone who enjoys researching the medias’ influence on presidential campaigns.

Jamieson lets readers in on the dirty side of democracy by K. Reyome
Campaigning strategy has become the first and foremost informational tool citizens use to evaluate the political arena of today’s democratic society. The problem that arises through this medium is that what the public see’s, hears, and witnesses is not always factual. Campaign analyst Kathleen Hall Jamieson, presents a book in which this such topic is addressed. Arguing for fair, accurate, contextual, comparative, and engaged campaign discourse; Jamieson explains to her readers the proper way in which to objectively evaluate bias political paraphernalia. She provides insight in how to listen, read and watch political campaigns without becoming what she calls a “Pack Rat.” According to Jamieson, “What is shown is not necessarily what is seen. What is said is not always what is heard.”(Page 9) By reading this book carefully, one becomes familiar with how to evaluate a politician’s agenda and how to successfully walk away with the `facts’. Jamieson sets her book up in four themes. First she talks about attack in political campaigning, past and present. She then goes on to discuss news broad cast and advertisement, continuing with news coverage of campaigning. She finalizes her thoughts by discussing the norms of discourse. By carefully calling to attention the usage of political sloganeering, manipulative television representation, and false `facts’ to create a political figure; Jamieson exposes it all in Dirty Politics.

Engaging Arguments by Davis Houck
As a professor of communication, I have enthusiastically used Kathleen Hall Jamieson’s Dirty Politics as a text that makes sense of so much of what we see in nationally televised politics. Students invariably come away from reading Jamieson with a much deeper apprecation for politics–and what ails it. The strength of this text is in the attention to detail; specifically, Jamieson grounds her study in focus group research. And in those instances where she doesn’t utilize such research, her readings of various televisual advertising is usually nuanced and insightful. The one drawback to the text, one that Jamieson would perhaps actually endorse, is its elitism; that is, only certain sorts of elites watch the Lehrer News Hour (to which she contributes frequently), and have the educational skills to do the hard work of argument, engagement and debate that she so heartily endorses. Politics isn’t a spectator sport; in this text, Jamieson encourages us to get up off the couch and actually engage–and thereby hold candidates accountable for the discourse of Democracy.

• In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion)
• Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising
• Everything You Think You Know About Politics…and Why You’re Wrong
• unSpun: Finding Facts in a World of Disinformation
• The New Paradigm for Financial Markets: The Credit Crisis of 2008 and What It Means

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Tags: advertising digital marketing internet advertising internet marketing new digital marketing marketing

        Space Race: An Inside View of the Future of Communications PlanningFive years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow’s agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.

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• Best Practice Cases in Branding (3rd Edition)
• Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
• How Customers Think: Essential Insights into the Mind of the Market
• Strategic Brand Management (3rd Edition)
• Advertising Strategy: Creative Tactics From the Outside/In

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        The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World (Financial Times Prentice Hall Books)Industry insiders Al Lieberman and Patricia Esgate cover the entire entertainment industry, offering powerful insights into marketing film, video, broadcast, cable, radio, music, print, games, sports, travel, theme parks, and more.

• amazon.com Sales Rank: #340119 in Book
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From A Former Student by
This book mirrors the way Al teaches - colorful stories with rich insights into the industry. The book is a must read for anyone interested in the fabulous world of Media and Entertainment. It makes for an easy and fun read; most importantly when you are done, you actually remember what you read!
Al has had an illustrious career that he passionately and enthusiastically shares with his students. Now the rest of the world is privy to his wisdom. Read it, you won’t be disappointed.

Great breadth of coverage by Robert Marich
This is a great compendium providing both breadth - film, cable TV, publishing, music, etc. are covered - with perspective since the narration works in recent and long-past history. In the movie section that was of particular interest to me, there was theory and also practical information such as some films aren’t shown to press reviewers in advance, which is a sure sign the studio has little confidence in the appeal of these films. Etc. By the way, I’m author of “Marketing to Moviegoers” from Focal Press that covers once slice of “Marketing Revolution’s” broad turf.

Written in 2002 — much still holds up in 2006 E360 by Joyce Schwarz
Hi, full disclosure here — I’ve also written about this space in several books and reports including the National Assn of Broadcasters MULTIMEDIA 2000 — HOLLYWOODUSA section I wrote in 1994 and scores of articles for Film & Video Magazine, BUSINESS 2.0 and ad/entertainment trade pubs including HOLLYWOOD REPORTER, digitrends.net and imediaconnection.com where I still write about emerging entertainment platforms. But onto this book. Also I don’t thing I’ve met either of the authors Al or Patricia FYI. Al’s a professor of NYU and Patricia is the exec editor of Entertanment Managament magazine which I’ve never seen — I’m sure it’s good. (Couldn’t find a link online) Anyway — 12 chapters covering such topics as 1) Marketing basics 2) People & players 3) Movies 4) Network TV/Syndicatio/Radio 5) Cable and Satellite & PPV 6) Publishing 7) Music 8)Sports 9) Travel & tourism 10) LBE & experiential branding. I’m writing this the week that NBC decides to advertise on Youtube.com for it’s fall shows. And I look in this index and only see about 5 pages for Internet. So take that with a grain of salt…I do LOVE that they include Sports, Travel & Tourism and one of my favorites LBE (location based entertainment & what they call experiential branding). They define the 4C’s of Entertainment Marketing as 1) content 2) conduit 3) consumption and 4 convergence….In the new economy many of us believe that the 4C’s that matter are a) connectivity, b) community c) commerce and d) content. As one of my pals says — if you don’t put butts in the seats it doesn’t matter how cool the convergence is :)) COMMERCE COMMERCE — making money while you sleep — either advertising or sponsorship are crucial in the new arena of entertainment marketing. This book gives a great profile of Barry Diller who I believe is one of the old economy gurus who really GOT and GETS the new economy. Eisner and Ovitz are also mentioned– neither are players anymore and I doubt whether many people want to follow Ovitz path…Disappointed to only see 2 pages on Sponsorship when it is SOOO big — think NASCAR — think PIXAR’s CARS — zillions of sponsors Only two pages on merchandising — which I have to really disagree with — since Jurassic Park — most of the major films have made more money with merchandise– T shirts/licensing etc than with their content! THE INDEX IS GREAT — the book belongs on your shelf even if it’s a bit dated– good way to see how the world changed between 2002 and 2006 — 4 years WOW — now ESPN is on 12 platforms — ranging from mobile to Internet to Broadband to Satelillite, PPV etc. And of course the rise of social networking — Myspace.com and Youtube.com are changing how marketing is done daily. Xspace is what many people here in Hollywood call Myspace’s promo of X-Men –really awesome promo.

This Book Does NOT Suck by J. Alvarez
I received this book along with two others (one of which is titled “Smart Globalization” and I posted a review of that book on Amazon as well). Most of the reviewers share the same perspective on this book as me, so I’ll keep this review short. Take a look at my rating. This book is entertaining and not boring. There you go. Buy it. It’s worth your money. Trust me, I’d tell you if a book sucked or not.

What a disappointment! by DJM
The eBook format is a HUGE disappointment. You cannot print anything or extract anything. What a waste. Now I have to buy the hardback, too. . .

DON’T WASTE YOUR MONEY ON THIS eBook FORMAT!!!! It is like throwing good money after bad.

• Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
• Vault Career Guide to Media and Entertainment (CDS) (Vault Career Guide to Media & Entertainment)
• Entertainment Marketing & Communication: Selling Branded Performance, People, and Places
• Entertainment Industry: The Business of Music, Books, Movies, TV, Radio, Internet, Video Games, Theater, Fashion, Sports, Art, Merchandising, Copyright, Trademarks & Contracts
• Entertainment Industry Economics: A Guide for Financial Analysis

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Tags: corporate sleazy dishonest old false ripoff dont believe the naysayers–clear vision is worth reading

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        Clear Vision: The Story of Clear Channel Communications

• amazon.com Sales Rank: #436158 in Book
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This book was commissioned by Clear Channel! by T-bone
A warning to all: do not expect an objective read. This is essentially a corporate autobiography from the only company shameless enough to do such a thing. It was commissioned in response to the REAL Clear Channel story, “Right of the Dial: The Rise of Clear Channel and the Fall of Commercial Radio”. Send your Amazon dollars that way and don’t buy into this corporate, narcissistic tome.

Politics Aside…. Radio industry’s Bunzel sets record straight by J. brown
If you are someone who is mildly interested in the radio business, CLEAR VISION is the book to read. If you’ve never worked in radio nor have an appreciation of the business, you’re likely to get stuck in the mud debating media consolidation and miss the lessons Reed Bunzel reports about Clear Channel Communications. Even former CCC employees who work elsewhere in the media will likely comprehend the pioneering nature of Bunzel’s narrative. Finally, if you have an ax to grind or you’ve not worked in radio, television, newspapers, outdoor media, etc., you may be pleasantly surprised. Clearly, radio is a business. Even major radio groups like Westinghouse Broadcasting and others have come and gone through tumultuous changes. Good news is that radio is thriving today and will survive. And, the people employed by CCC may still be the greatest assets of the company. Undeniably, this well-researched book looks as much into the future of radio as it sheds light on the behind-the-scenes contributions that CCC has made in the past.

A corp sponsored and edited puff piece by M. Davis
Don’t expect an objective look at Clear Channel as a company, nor it’s officer.

Nary an objective mention of how Clear Channel bought up many radio stations using mega debt, firing staffs, merging sales and back office operations, resulting of thousands of job losses.

Not to mention having centralized control over very predictable playlists and more. Clear Channel has made radio not fun to listen to.

So… if you want an objective look at them try the other book.

All the objectivity of an infomercial by David Sedman
If you want to read Clear Channel propaganda, this is your book. The author says Clear Channel paid him to do the book and though he declined to say what amount, another journalist said he was offered more than $100,000. The copyright is held by Clear Channel. Don’t get this confused with Right of the Dial which was not commissioned by the fine folks at Clear Channel Propaganda Inc.

• The Buzzard: Inside the Glory Days of Wmms and Cleveland Rock Radio–a Memoir
• Right of the Dial: The Rise of Clear Channel and the Fall of Commercial Radio
• How the States Got Their Shapes
• Here Comes Everybody: The Power of Organizing Without Organizations
• AIRWAVES OF NEW YORK: Illustrated Histories of 156 Am Stations in the Metropolitan Area, 1921-1996

Day 1: Jon Wilkins!

more of godwin d’s photos

Lamberto Sposini @t Irpinia Go Wine

more of Chiara Marra’s photos

by funkybusinessevents (Category: Travel & Events)

Funky Business Showreel.
Funky Business is the first Romanian agency specialized exclusively in live communication and experiential marketing.
Founded in 2001, our aim is to promote our clients products and services, by creating unique brand experiences.

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Tags: entertainment tv series

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        Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth EditionThis fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.

The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

*The Glossary is back!
*Learn how to build a TV/cable/radio/Internet audience
*Understand streaming media as a powerful promotion tool

• amazon.com Sales Rank: #568084 in Book
• ABIS_BOOK

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Basic Book Better for College Students than Professionals by Anthony Reed
This book is a typical college textbook. A lot of definitions… a lot of fairly rudimentary information.

It’s a good book for people who want to learn basic information about media marketing, but it goes into little to no depth about most aspects of the field.

I also don’t get the sense that the authors — college professors– have much of a sense of the industry as it is today. Other than a mention of sniping and on-air bugs (which debuted several years ago), the book seems a little out of touch.

Therefore, I wouldn’t recommend it to anyone currently working in media marketing, because you’ll learn very little new knowledge.

But, as it’s not presented as an intermediate or advanced book, it’s a good resource for beginners.

• Record Label Marketing
• Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents
• Media Programming: Strategies and Practices
• Selling Electronic Media
• Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

Newark Post_HDR2 color

more of Saquan Stimpson/monstershaq2000’s photos

From The Gale Group

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        Eleven MUST DOs For a Successful Capital or Endowment Fund Campaign.: An article from: Fund Raising ManagementThis digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on February 1, 2000. The length of the article is 1063 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Eleven MUST DOs For a Successful Capital or Endowment Fund Campaign.
Author: Raquel H. Newman
Publication:Fund Raising Management (Magazine/Journal)
Date: February 1, 2000
Publisher: Hoke Communications, Inc.
Volume: 30 Issue: 12 Page: 30

Distributed by Thomson Gale

• amazon.com Sales Rank: #839605 in Book
• The Gale Group ABIS_EBOOKS